Jonas Roupé co-founded the organisation End Ecocide Sweden, which works to establish Ecocide as one of the five international 'crimes against peace', to join war crimes, genocide, crimes against humanity and the crime of aggression. Ecocide law closes the door on dangerous industrial activity. Jonas also took the initiative to the Foundation Ecocide Law Alliance, which brings together and mobilizes forward-looking businesses who want to create conditions for fair competition within the planetary boundaries and to promote sustainable business.
Criminal law can have a preemptive effect by influencing business decisions before they are made. Ecocide law at international level will create a level playing field for a regenerative, circular economy, and change both norms and investment flows.